Entering the Chicago job market: The importance understanding social media for landing your dream job

My number one goal this year is to get a job in Chicago.  To help me on this quest I went to Depaul and Valparaiso's Taste of Chicago PR event on Friday in downtown Chicago.  The event through PRSSA  consisted of a keynote speaker, three workshops on interviewing, resumes and porfolio building and a PR job fair.  Throughout the day's activities all of the speakers and employers brought up the importance of social media as a new part of Chicago PR's landscape.  As one practitioner said, "It is no longer acceptable to just specialized in traditional PR.  New practitioners need to know it all, and this includes social media."   Future employers are looking for evidence of competence in social media through young professional's career strategies as well. One of the speakers stressed the importance of creating an online portfolio and adding your linkedin profile to your resume to show potential employers that you understand these technologies.